The "Little Details" Do Count, Starting with your image!

In today's workplace, where casual wear is becoming increasingly popular, it can be tricky to understand the rules of appearance. Because there have been so many changes in business attire over the years, many people have come to forget why proper business attire is important. Your employees may not be aware how important their appearance is for your companies image - instead, they would rather dress comfortably or dress in the latest styles.

Today, the dress codes range in different varieties - from traditional and formal to smart casual, business casual, and casual – what is the message that your company wants to send?

Appropriate appearance in business is not just important but vital to your success. The way your employees are dressed takes a huge part of your company image. People are inclined to trust business companies that are ethical, organized, knowledgeable, and reliable and dress of your employees affects the overall impression and environment.

Appearance makes a strong statement about personality, values, attitudes, interests, knowledge, abilities, roles, and goals of the company that you represent and the concept of image management applies to anyone and any company who has ever needed to improve image, confidence, capability, and credibility – It´s basically building your companies brand image.


FOCH team offers a range of appearance consulting presentations, whether you want to discover and establish appearance image your company wants to show or help your employees to learn how to build better and more professional companies image through dressing style.

With few easy steps and tricks and a little bit of practice, you can create an affordable, attractive, authentic, appropriate, and acceptable appearance for you and your employees, for the occasion or expectations of others. Build an appearance that will help you achieve your goals and objectives. Make the power of personal appearance work for you!

The first impression your company makes comes from the way you look, and the way you look plays a significant role in your success.